Subscription Strategy

Padelta Abidjan

Padel Club — Complete subscription strategy with 3 positionings, loyalty points system, and 3-month launch plan

Courts: 5 Peak: 30K FCFA/h Off-peak: 15K FCFA/h Session: 1h30
00

Key Numbers

45K
FCFA / session peak
30K/h x 1h30
22.5K
FCFA / session off-peak
15K/h x 1h30
5
Courts available
Peak hours nearly full
60-70%
Target sub revenue
Month 3 objective
01

Strategic Objectives

Fill Off-Peak
Increase off-peak occupancy without cannibalizing peak hours
Stabilize Revenue
Monthly recurring revenue via subscriptions
Protect Peak
Keep sufficient capacity for pay-per-play at peak
02

3 Subscription Positionings

Accessible
Mix
Premium

Focus: Convert pay-per-play players, fill off-peak hours. Low entry price, strong off-peak incentive. Ideal for fast acquisition phase.

Accessible

Basic

Monthly45K FCFA
2 off-peak sessions included
Book J-4 in advance
Member rates: off-peak 18K, peak 36K
Accessible

Regular

Monthly110K FCFA
3 off-peak + 1 peak session
Book J-7 in advance
1 social match/month included
Accessible

Premium

Monthly180K FCFA
2 peak + 4 off-peak sessions
Book J-10 in advance
2 guests/month + group coaching
Cap: 15-20% of members

Focus: Stable revenue and solid perceived value, without underselling peak hours. Best balance margin/volume. RECOMMENDED

Mix

Basic

Monthly55K FCFA
2 off-peak sessions included
Book J-4 in advance
Member rates: off-peak 18K, peak 34-36K
Recommended
Mix

Regular

Monthly145K FCFA
3 off-peak + 2 peak sessions
Book J-7 in advance
Social match + tournament priority
Mix

Premium

Monthly240K FCFA
4 peak + 4 off-peak sessions
Book J-14 in advance
4 guests/month + 1h coaching
Cap: 15-20% of members

Focus: High-end image and limited capacity. Scarcity creates perceived value. Best if brand positioning is luxury.

Premium

Basic

Monthly65K FCFA
1 peak + 1 off-peak session
Book J-7 in advance
Member rates: off-peak 17K, peak 33K
Premium

Regular

Monthly175K FCFA
3 peak + 2 off-peak sessions
Book J-10 in advance
2 social matches/month
Premium

Premium

Monthly320K FCFA
Unlimited fair-use
Book J-21 in advance
Guest passes + monthly coaching
Strict cap: 10-15% of members
03

Subscription Terms

$
Billing: Monthly, Quarterly (-10%), Annual (-15%)
!
No rollover: Included sessions valid current month only
B
Booking window: By tier level. Max simultaneous bookings: Basic 1, Regular 2, Premium 3
X
Cancellation: Free up to 12h before. Late cancel = session debited
F
Fair-use (Premium): Max 1 active peak booking at a time
G
Guests: Monthly quota per tier, at member rate
P
Pause: 1 freeze per year allowed (max 30 days)
04

Padelta Points System

Earn Points

Off-peak session (1h30)+12 pts
Peak session (1h30)+6 pts
Off-peak booked 48h+ advance+4 pts
Tournament participation+20 pts
Social match (guided)+8 pts
Referral (sponsor)+40 pts
Referral (new player)+20 pts
3 sessions/month milestone+10 pts
6 sessions/month milestone+25 pts

Spend Points

-25% on 1 off-peak session30 pts
1 free off-peak session50 pts
-50% on 1 peak session80 pts
1 free peak session120 pts
1h group coaching150 pts
Free tournament entry200 pts
Goodies (t-shirt, grip, etc.)250 pts
!
Max 2 rewards/month per player
T
Expiration: Points valid 6 months
P
Peak protection: Rewards limited to defined peak slots
+
Subscriber bonus: +20% points. Premium: +40% points
U
Upgrade bonus: Instant +40 pts when upgrading subscription tier
05

Loyalty Status Tiers

🥉

Bronze

0 — 199 pts / 6 months
Standard access
🥈

Silver

200 — 499 pts / 6 months
1 guest/month included
🥇

Gold

500+ pts / 6 months
2 guests/month + social match priority
06

Member Journey

Entry
Discovery session + signup discount if subscribed within 72h
Activation
1 guided social match + WhatsApp onboarding
Loyalty
x2 points off-peak, tournament bonuses, referral rewards
Retention
Automated nudge after 2 weeks with no booking
07

3-Month Launch Plan

Month 1 — Pre-sale & Test

Launch Founders offer, A/B test Basic vs Regular, run discovery tournaments
Actions: Founders pricing (-20%), onboard first 20-30 members, test off-peak filling, WhatsApp group setup
KPI: Conversion rate + off-peak occupancy

Month 2 — Optimization

Introduce Team Add-On, launch internal league, deploy happy hours
Actions: Adjust pricing based on M1 data, corporate partnerships, evening events
KPI: 30-day retention + peak occupancy

Month 3 — Stabilization

Push quarterly/annual plans, enforce Premium cap, launch coaching programs
Actions: Loyalty program full activation, referral campaigns, Premium tier scarcity
KPI: Revenue mix 60-70% subscriptions
08

Positioning Recommendation

Which positioning to choose?

The choice depends on Padelta's strategic priority: growth, balance, or brand image.

Accessible

Fast growth & acquisition. Low barriers. Fill courts quickly. Risk: lower perceived value.

Recommended

Mix

Best margin/volume balance. Protects peak without blocking growth. Sustainable long-term.

Premium

Luxury brand play. Scarcity & exclusivity. Risk: slower adoption, smaller member base.